SUMIT.SINGH
Growth Playbook & Manual

D2C Marketing Decoded — The Conversion Leaks Manual

A practical field guide explaining how online brands locate hidden conversion friction, optimize Meta ad ROAS, and automate WhatsApp cart recovery.

01 — Chapters

Playbook Table of Contents

Read through the core frameworks used to audit and scale D2C e-commerce brands.

CHAPTER 01

The Invisible Leaks

Why 97% of visitors leave your store without buying. Diagnosing product page speed issues, unclear offer hierarchy, and hidden mobile checkout friction.

CHAPTER 02

Meta Ads ROAS Engine

Structuring ad accounts for sustainable net ad profit. Setting up Server-Side Meta CAPI tracking to bypass iOS privacy blocks and testing high-intent creative angles.

CHAPTER 03

The Mobile Checkout Formula

Streamlining the journey from 'Add to Cart' to payment confirmation. Removing unnecessary form fields, introducing 1-click checkout options, and building instant trust badges.

CHAPTER 04

WhatsApp Lifecycle Engine

Deploying automated WhatsApp cart recovery triggers via ZapiFlow. Converting abandoned carts into completed orders within 15 minutes of dropoff.

CHAPTER 05

The Audit Checklist

A 15-point diagnostic checklist to run on your store every 30 days to ensure ROAS and conversion rates remain locked in as ad spend scales.

Want a Custom Audit of Your D2C Store?

Sumit Singh will personally review your product pages, Meta ads, and checkout flow to deliver a 1-page leak audit report.

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